Thanks to Steve for this. He says:
I've seen them here and there. Madden was pimping out the site as new Pens fan gimmick the other day. Finally checked it out.
Here was some dude at a Steelers game with that mask 2 years ago. And guarantee Madden only knows about the masks thanks to that guy in Vancouver recently.
Mark Madden late to a trend? No way!
